You will have to overcome many challenges before your new business venture reaches a steady state. Perhaps, one of the biggest concerns you have at the moment is is how to promote your relatively unknown brand. If you want to be popular, you need to make a concerted effort. Have you thought about introducing your startup business with an animated promotional video? Promotional videos are also known as explainer videos. If you have no idea what they are, or what they can do for your business, here is a brief overview of their many benefits.
How your business can benefit from animated promo videos
If you want people who use Twitter, Instagram, Facebook, and other social media platforms to talk about your product, you must present your brand with an interesting message that they will gladly feature in their own webpage. Animated videos are very effective promotional tools because they send a clear and concise message. They are very entertaining as well. Moreover, search engines also favor videos. Surveys reveal that website with animated videos increase conversions and improve a brand’s SEO rankings by as much as 70%.
Animated videos can be repurposed for other marketing activities
Explainer videos may be used as an email signature or supplemental attachments to a sales pitch. You may even use the video analytics data to get a better idea of the characteristics of your target audience. The feedback that viewers provide on your video can help you make the necessary improvements, if modifications are called for.
It is now well-accepted that explainer videos are effective tools in the marketing effort a company, especially advertising. For those who may be planning to undertake this form of marketing strategy, the challenge would be in choosing which of the different types of explainer videos to utilize.
While all forms of explainer videos have performed well in the market, one type which is favored by many and may enjoy an edge over the others would be the animated explainer videos. These are essentially explainer videos that use animation in sending the message, much like those of cartoon shows we loved as children.
Advantages of Using Animated Explainer Videos
One of the main reasons why animated explainer videos are very effective is because all of us can relate to it. Almost all of us experienced the stage where we have the most enjoyable time while watching cartoon shows. Even as adults, we may equate animation to something fun and worthwhile to watch. Because of this, potential users are drawn to these explainer videos and may take time in receiving and appreciating the message.
Animated explainer videos are also effective since these allow far more creativity. There are no limitations such as those present when using real people. And the presentation can present all the important details in the short time that is available.
Another advantage with animated explainer videos would be the ease in editing or updating the content. There will always come a time when the message should be revised in response to present circumstances.