You will have to overcome many challenges before your new business venture reaches a steady state. Perhaps, one of the biggest concerns you have at the moment is is how to promote your relatively unknown brand. If you want to be popular, you need to make a concerted effort. Have you thought about introducing your startup business with an animated promotional video? Promotional videos are also known as explainer videos. If you have no idea what they are, or what they can do for your business, here is a brief overview of their many benefits.
How your business can benefit from animated promo videos
If you want people who use Twitter, Instagram, Facebook, and other social media platforms to talk about your product, you must present your brand with an interesting message that they will gladly feature in their own webpage. Animated videos are very effective promotional tools because they send a clear and concise message. They are very entertaining as well. Moreover, search engines also favor videos. Surveys reveal that website with animated videos increase conversions and improve a brand’s SEO rankings by as much as 70%.
Animated videos can be repurposed for other marketing activities
Explainer videos may be used as an email signature or supplemental attachments to a sales pitch. You may even use the video analytics data to get a better idea of the characteristics of your target audience. The feedback that viewers provide on your video can help you make the necessary improvements, if modifications are called for.