Explainer videos are short, straightforward, and to the point online marketing videos that do exactly as their name suggest—explain details about a company, product, or service (as shown in the given below video) in a clear and often entertaining manner.
They are commonly placed on a website’s home page or a specific landing page, and sometimes on a prominent product page. Some websites report enhanced conversion rates by as much as 144% after placing an explainer video on their prominent pages—this is already great evidence to the fantastic benefits of these marketing tools.
There are several types of explainer videos that you can use for your next marketing campaign. The most popular type of explainer video is animation. It is the preferred format for explaining products and services that are usually intangible, such as software. They are also effective in explaining product concepts, which makes them popular with startups when pitching ideas to investors. They are ideal for products and services that involve physical objects or any other elements that make live action quite an unrealistic or impractical option. Animated explainer videos leave great room for creativity and they are a lot easier to update or edit when needed, such as when there are changes in the product or service offering.
Other types of explainer videos include live action/non-animated videos that work much like television commercials. Numerous live action explainer videos have become viral and wildly popular in the last couple of years, such as The PooPourri and Dollar Shave Club videos. These videos are best for companies who want to demonstrate and sell physical products and people-oriented services. Whiteboard explainer videos are also great examples of an effective explainer campaign. They involve animations that are hand drawn and then erased on an actual whiteboard. They are particularly popular because of their ease of production and low-budget nature.