Explainer videos are an efficient and entertaining way to explain an idea or concept to target audiences. Otherwise called explanatory videos, an explainer video is a form of web content that involves visual representation of concepts and business ideas that may be too complex or difficult to explain through text. They are also great tools to make content that is not as engaging in static written form into something that people will want to watch. Whether you choose to use live film or animation, explanatory videos are awesome additions to any website as they incorporate brand-specific images that can enhance your website’s engagement value.
An explainer video can be used to promote a particular product or service or to introduce your company in general. Many companies also opt to use a series of several explainer videos to explain different aspects of their business or capture another angle of their business concept that a more generic explainer isn’t able to touch upon. These products help provide a consistent face for your brand while also helping you create an informative medium that they can refer to for details about your products and services. Explainer videos have worked greatly for companies in the past, improving their consumer engagement immensely, while promoting brand loyalty.
Explanatory videos help break the ice between you and your consumers. They provide a positive experience for people who visit your site, setting a welcoming tone that compels them to stay for more. Text-filled homepages are huge traffic-repellants. Not only are they an eye sore to visitors, they also convey additional work—something that consumers avoid when they can. With an introductory video that explains who you are and what your business is all about, you create less work for your visitors and spoon feed to them all the vital information they need to subscribe to your business.