Animation is not merely for kids. Many businesses are already using it for commercial and marketing purposes—especially 2D animation. This type of animation has a timeless aesthetic appeal and can be a straightforward, creative, entertaining, and fun way to entice your audience to pay attention and know more about your product or service. It’s time you thought about adding 2D animated promotional videos into your marketing mix. Just be sure to choose the right 2D animation studio to help you out.
Choose a video production company that specializes in animated videos in particular. Explore their portfolio and see the work that they have done for other businesses. A good 2D animation company should be flexible and capable of working with a wide range of clients. You have to be able to rely on them to produce an animation bit for your specific purpose—whether to share on social media, to explain how a product works, to tell a story, to use in corporate presentations or sales conventions, or to use on your landing pages. Be sure to watch some of the videos they have made so you can get an idea of what type of work you can expect from them.
Don’t forget to ask about the production process of the 2D animation studio. The company should not be afraid to disclose their procedure. They should not exclude you from the production process, either. A leading animation studio uses a streamlined production process that minimizes turnaround time while making sure that clients are completely involved in all stages of production.
Make sure that the 2D animation studio can deliver the finished product fast. A good turnaround time should be four to six weeks. Be sure to get everything in writing, so you have proof of the studio’s guarantee to deliver a high-quality animated video promptly and at the right price.