Corporate videos and presentations find many great applications in business settings. Perhaps you need a video produced for motivating and training employees or something with more focus on marketing to promote a brand new product or service. Whatever your requirement may be, corporate videos and films can create extensive publicity for your business, especially when they are packaged as a video news release. If you want instant popularity for your products and services, video presentations can be used to highlight the benefits of your offerings and present your company’s value and strengths.
Different video hosting sites, particularly YouTube, provides businesses with an entire range of online marketing features for your corporate film real, ranging from their title to their tags, descriptions, captions, and annotations. Reaching out to your target audience is a lot easier and more effective when you have a high-impact corporate video. Short marketing videos can be highly effective mediums of communication if they deliver what they promise, i.e. if they mean something and effectively communicates the message you wish the public to know.
A film can be described as an interpretation of a fact. It is an expression. Corporate films, therefore, can be interpreted as an expression and communication that points to the masses. With the integration of relevant images, your company logo, appropriate music, and text, you get to create an experience that engages your audiences and helps them feel good about your company. The following are major advantages of corporate video presentations and films:
• They allow effective brand building.
• They have a wide reach, especially when you have a global audience.
• They project larger than life images.
• They can showcase everything from processes to infrastructure, and services.
• They allow for efficient integration of audio, video, music, and narration.
• They are highly effective for exhibitions and seminars.
• They are a great marketing material.
It has always been said that a good sketch is better than a long speech. Being able to simplify what you want to say in a concise, cohesive manner is definitely better, especially in today’s world where data are of vast quantities and people have less and less time to analyze and make sense of the amount of information bombarding them daily. This is where data visualization is most useful.
Scour the market and you will find dozens of products and companies aiming to help businesses visually analyze data, effectively display interesting data sets, and even build your own data visualizations. Why is data visualization such an appealing concept? It all goes back to how people’s biological visual analyzers are designed. Data visualizations of all kind, from infographics to charts, videos, and other such types of visualizations work because humans’ visual system is excellently built for visual analysis.
Fundamentally, the eyes send huge amounts of data into the brain. Its optic nerves serve as huge pipes where data pass through in rapid succession. A study even estimates transmission speed of the optic nerve at an impressive 9Mb/sec. Once the information arrives at the brain, it is rapidly processed by a naturally sophisticated software (the brain), extremely well built to perform tasks like edge detection, pattern matching, and shape recognition. This is exactly why data visualization principles like pattern matching and visual presentation work.
Important messages in data are represented in patterns as well as violations of such. They are what’s interesting about data–and they are exactly what creates meaning. If you want to engage your audience better and help them make more sense of the different types of data you are trying to present, consider data visualization videos to aid you in your presentations. Data visualization videos help a ton in the audience’s decision making ability and at the same time increase their productivity, as they digest data more easily.
When considering having a promotional web video made for your business, you need to make sure that you are working with the right video production company that can understand your goals and requirements. Credibility is one of the factors that you must look at when choosing a web video agency. A credible video production agency has been around for years and has served a wide variety of clients from various industries. Credibility makes them more versatile and capable of growing along with their clients while continuously finding innovative ways to make each and every client stand out.
A credible web video agency seeks to communicate your ideas and concepts with emotions and honesty to help you establish a genuine connection with your target audience. The video is still one of the most powerful and effective mediums of communication that allows you to speak to more people at the same time. A good video production company understands this and uses it for your advantage by creating a catchy and memorable video with a good story, enthralling visuals, and high-quality sound.
Verifying the credibility of a web video agency is one of the things you should do before you make the crucial decision to sign a contract. Further, look up for them online to find reviews and testimonials on their services, and be sure to watch samples of their works. Be sure to familiarize yourself with their process of working with their clients. A reputable web video agency starts with research and scriptwriting, followed by a selection of voiceovers, the creation of characters and the storyboard, and the graphics and animation process. Make sure that the company involves their clients in the entire creation process.
Consider a web video agency that specializes in animation. Animated web videos are an attractive and effective way to communicate concepts and ideas to your target customers. They are relatively fast and cost effective to make, too. Look for a video production company can deliver your video in four to six weeks.
A promotional video could be just what you need to increase traffic to your website and expose your brand to a bigger market. Promotional videos can connect your audience with your services and products to encourage them to know more about what you have to offer—and why they should buy them. For instance, a how-to or explainer video will attract customers who are ready to purchase a product or sign up for a service. Did you know that one out of three customers buy a service or a product because they saw its explainer video?
Search engines like Google display videos among search results and 80 percent of those videos are in YouTube. Hence, it is important to optimize the keywords in your promotional video, especially if it is uploaded in YouTube. Use detailed meta descriptions and post a transcript to boost the video’s visibility in search results. This way, the promotional video can boost your conversion rates.
Website visitors are more likely to buy a product after watching a tutorial or a promotional video about it. Hence, you need to make sure that your promotional video will be enthralling, entertaining, and able to communicate your message effectively. Moreover, it needs to be short— but it must highlight the main benefits and features of the product and service. This way, the promotional video can be an effective method to advertise your product and service.
Creating a promotional video does not mean hiring actors, renting filming equipment, and booking studios or locations. All these hassles are eliminated. Animated promotional videos are as attractive and as effective as live action videos, but quicker and more cost effective to produce. Choose a reputable and skilled animated video production company that can deliver in four to six weeks. This type of company keeps you involved in the production process, too, so you can be sure that everything about your video is made according to your needs and marketing goals.
Animation can be a powerful way to communicate ideas and promote a concept, making them ideal to use in promotional videos for business. Animated videos are effective in showing off products and services in a way that the audience is used; after all, an animation was part of everyone’s childhood. Average consumers associate animation with fun and entertainment, so they are likely to lower their guard, pay attention, and become more receptive to your message. Animation provides a level of abstraction that lets the viewer focus more on the message rather than petty details. Hence, the audience can retain more information on the product or service.
Consider hiring a reputable animated video production company to help you make your animated videos for business. Be sure to choose an animated video production company that is flexible and capable of working with a wide range of businesses. A good animation company follows a streamlined process to reduce their turnaround time while ensuring your full involvement in all production stages.
Animation companies take time to know your product and services, as well as your business and its goals. This way, they can have all the important information to make an effective and enthralling script and storyboard. The information is crucial for the character design, too. When you work with a good animated video production company, you can expect your video to be delivered in four to six weeks.
You will be asked to choose the voice talents and approve or revise the script as you see fit. It is important for you to pay attention to the storyboard and character design, and make sure that they are appropriate to the type of image you want to project. Most animators will allow revisions to the storyboard and character design. Reputable animators will change or fix certain issues (like timing issues and sound problems) for free.