Animation can be a powerful way to communicate ideas and promote a concept, making them ideal to use in promotional videos for business. Animated videos are effective in showing off products and services in a way that the audience is used; after all, an animation was part of everyone’s childhood. Average consumers associate animation with fun and entertainment, so they are likely to lower their guard, pay attention, and become more receptive to your message. Animation provides a level of abstraction that lets the viewer focus more on the message rather than petty details. Hence, the audience can retain more information on the product or service.
Consider hiring a reputable animated video production company to help you make your animated videos for business. Be sure to choose an animated video production company that is flexible and capable of working with a wide range of businesses. A good animation company follows a streamlined process to reduce their turnaround time while ensuring your full involvement in all production stages.
Animation companies take time to know your product and services, as well as your business and its goals. This way, they can have all the important information to make an effective and enthralling script and storyboard. The information is crucial for the character design, too. When you work with a good animated video production company, you can expect your video to be delivered in four to six weeks.
You will be asked to choose the voice talents and approve or revise the script as you see fit. It is important for you to pay attention to the storyboard and character design, and make sure that they are appropriate to the type of image you want to project. Most animators will allow revisions to the storyboard and character design. Reputable animators will change or fix certain issues (like timing issues and sound problems) for free.