A promotional video could be just what you need to increase traffic to your website and expose your brand to a bigger market. Promotional videos can connect your audience with your services and products to encourage them to know more about what you have to offer—and why they should buy them. For instance, a how-to or explainer video will attract customers who are ready to purchase a product or sign up for a service. Did you know that one out of three customers buy a service or a product because they saw its explainer video?
Search engines like Google display videos among search results and 80 percent of those videos are in YouTube. Hence, it is important to optimize the keywords in your promotional video, especially if it is uploaded in YouTube. Use detailed meta descriptions and post a transcript to boost the video’s visibility in search results. This way, the promotional video can boost your conversion rates.
Website visitors are more likely to buy a product after watching a tutorial or a promotional video about it. Hence, you need to make sure that your promotional video will be enthralling, entertaining, and able to communicate your message effectively. Moreover, it needs to be short— but it must highlight the main benefits and features of the product and service. This way, the promotional video can be an effective method to advertise your product and service.
Creating a promotional video does not mean hiring actors, renting filming equipment, and booking studios or locations. All these hassles are eliminated. Animated promotional videos are as attractive and as effective as live action videos, but quicker and more cost effective to produce. Choose a reputable and skilled animated video production company that can deliver in four to six weeks. This type of company keeps you involved in the production process, too, so you can be sure that everything about your video is made according to your needs and marketing goals.