A well-made promotional video can bring your brand and your message to life. Whether you’re planning on taking the DIY route or want to hire a video production company to take care of everything, you have to know basics of creating a promotional video that can truly go a long way. Here are some tips:
1. Make it multipurpose.
To get the most bang for your buck, design a multipurpose video that you can show to many different types of audiences. You want something that—aside from serving as a web commercial — can also be used to kick off a big investor meeting and can be shown to new recruits on their first day at work. A multipurpose promotional video will give you a bigger return on your investment.
2. Develop a strong concept.
A professional video production company can sit down with you and hash out ideas, but you can also do some of the brainstorming yourself. Watch promotional videos on the web and take note of the ones that appeal to you. You can’t copy those videos, of course, but you can use them as inspiration to create something unique and fresh.
3. Make it short and sweet.
A 15-minute video can easily feel like an eternity. Try to get your point across in as short a time as possible. Instead of aiming for a long promotional video, go for a two- to five-minute one with higher production value for maximum impact.
4. Edit the script for succinctness.
And whatever you do, do not use the text on your brochure as your video script. Even if it looks good on paper, it may sound dull or stilted in a video. Take time to create a script from scratch and then sit down with a core feedback group and read it out loud. Have it tweaked by a professional scriptwriter.
Producing a promotional video can be fun and truly worthwhile. Hire a professional video production team for best results. Choose a company that you feel comfortable working together with to create your vision.
In today’s fast-paced world, people can become overwhelmed with promotional text, online ads, emails, and social media posts. As a smart business owner and marketer, you need to think of ways to make potential clients notice what you have to offer. One of the best things to do is to use an animated marketing video, which can entertain and inform people while enticing them to become more interested in your products and services. The animation is a creative and effective way to present information without bombarding your target audience with a lot of texts and clicked ads.
An animated marketing video focuses on clever scripts and a strategic means to present ideas and deliver information. Viral animated videos have a strong message together with colorful and dynamic graphics to enhance brand recognition. Hence, they are extremely enthralling, in high demand, and are likely to get your business noticed online. When posted on YouTube, the video is likely to be seen by more people.
Business marketing through animated videos is a brilliant way to help your audience remember the name of your company. This strategy leaves a lasting impression and can even make your business seem more reputable. There are many to use animated marketing videos to promote your business. Apart from the usual explainer video or commercial, an animated marketing video can express a message of gratitude to loyal customers, inspire the audience, or entertain them.
High-quality graphics and visual effects—combined with appropriate background music and voice talent—will make an animated marketing video interesting, captivating, and more fun to watch. Be sure to work with a reputable animated video production company that understands the benefits of animation in promoting a business. This way, you can be sure that the video will be made with your marketing goals in mind.
A corporate video can be an effective and efficient marketing tool for your business. Videos have the potential to deliver more information in a few seconds or less than five minutes. They can appeal to the emotions and senses of your target audience through enthralling visuals and sound. Best of all, you can show them again and again—during meetings, employee training sessions, and on your website. Corporate video production companies can help you create a unique video, which you can use to communicate your ideas and message in a more effective, entertaining, and concise manner.
A reputable corporate video production company tends to work using a streamlined process, which can reduce their turnaround time. They also ensure your involvement in all stages of production. This way, you can be sure that the video will be produced to help fulfill your business and marketing goals, and that the finished product will be delivered to you within a few weeks. An animated corporate video, for instance, can be finished in four to six weeks.
Corporate videos can market your business in various ways. They can be used to present a new product or service at the start of the buying cycle. A corporate video should be able to communicate clearly how a service or a product can solve a specific problem that a customer might be experiencing. It should help customers discern and understand the benefits of your services and products and set your business apart from your competitor.
Working with a reputable corporate video production company will help you demonstrate your product effectively. The video can highlight the product’s features and show how it works. Animated videos are perfect for business marketing because they keep the presentation lively, enthralling, and fun to watch. This way, you can be sure that your message will be understood, appreciated, and remembered by the viewers.
Corporate presentations do not have to be boring when you have an entertaining and enthralling video to show to your colleagues and potential clients. Corporate promotional videos can make your business presentation more meaningful and effective. They can be a good way to promote effectively your brand and tell people about your products and services. A corporate promotional video can be more effective in delivering a message or communicating an idea because it is able to condense everything in one show—and the only thing your audience has to do is watch.
People want information, but they want to get it fast. Most of them lack the patience to sit still and read a lot of texts. A corporate promotional video can tell your audience everything they need to know in two to three minutes. Your audience is likely to remember more important points from the video because the information is creatively delivered and accompanied by good voice talents, colorful moving visuals, and attractive characters. This way, a corporate promotional video can help you in communicating a more memorable and effective message to encourage your audience to do as they are told—such as to buy or support your product or invest in it.
A professionally made corporate promotional video will help make your business presentation more successful. Find a video production company that specializes in creating corporate and promotional videos, in particular, so you can be sure that you are working with professionals who understand your needs. A good video production company follows a streamlined process to minimize their turnaround time while ensuring their client’s complete involvement on all stages of production. This way, you can be sure that the video will be made according to your needs, and that it can be ready in about four to six weeks.
Animated corporate promotional videos are cost effective to produce. They communicate creative and unique ideas and appeal to a wider range of audiences. They can enable you to set your ideas apart from others while ensuring an engaging, educational, and convincing presentation that will impress your bosses, colleagues, and stakeholders.
Promoting a business is never easy because you need to make sure that the marketing methods you use can set you apart from your competition. That said, there are ways to boost your brand and promote your business in a creative way. Why not try a custom animated video? Take a look at how a custom animated video can boost your promotional and marketing campaigns:
1. An animated explainer video can get you closer to your customers. Most customers are likely to support a brand or a business if it is something they can relate to. Creatively designed characters, high-quality animation, and sound, and a good message will endear your brand to your target audience. They can encourage empathy and make your audience feel increasingly engaged with what you have to offer.
2. Colorful and dynamic images can help boost your brand. Branding aims to create a unique image and name for your product in the minds of the consumer through a consistently themed advertising campaign. A custom animated video can easily incorporate the colors and logo of your brand to make your audience understand what sets your company apart from others. Researchers discovered that color can drive 90 percent of impulsive judgments about a product. Keep the colors consistent and uniform throughout your animated video, so viewers can eventually associate those hues with your business.
3. The video can boost your online visibility – Animated marketing videos can go together with a well-planned SEO strategy to boost your search engine ranking and online presence. Explainer videos will boost your website’s average visit time by up to two minutes. And if the video is available on YouTube, it can help in further boosting your search engine rank and online visibility, too.
Remember to work with a skilled and professional animated video production company if you want to create a high-quality animated promotional material for your business. Reputable animation companies will involve you throughout the production process.
There’s no doubt that whiteboard animations are fun to watch. But this unique medium isn’t just for entertainment value—in fact, when used properly, whiteboard animation style videos can deliver information, explain complex concepts, and even close a sale much more effectively than other types of marketing materials. Below are just a few of the many things you can do with a whiteboard video.
1. Make it your homepage.
Is your home page still filled with blocks of text describing your products and services? Perhaps it’s time you replace those with an engaging whiteboard animation that shares the same information in a livelier, more entertaining manner. A short (60 seconds) whiteboard video that tells your company story or explains what you do can potentially increase conversions.
2. Use it in place of whitepapers.
Highly technical information and complex concepts can be shared in a more engaging whiteboard scribing format. Those boring statistics and rows of numbers can be turned into an appealing “whiteboarding whitepaper” that people will want to watch.
3. Add it to your training library.
Are you thinking of posting tutorial videos and similar training resources on your websites? Don’t go the ‘dull and uninspiring’ route. A whiteboard video is much easier to understand because it combines written text with voice and movement.
4. Replace your information graphic.
The digital marketing world is inundated by infographics (graphically-oriented images that visualize complex data). While they are useful for attracting new visitors, they are still static—that is, they leave people on their own to interpret what they are looking at. If you want to have full control of how your message is interpreted, whiteboard animation is the way to go.
5. Use it in sales.
Whiteboard animation videos are very effective in delivering sales messages. They can go where your sales team can’t. Whiteboard videos are distributed digitally, so you can send them to potential clients all around the globe.
If you are interested in creating a whiteboard video to promote your company or brand, talk to a professional video production company. It’s often more cost-effective to hire professionals to bring your vision to life than to try and do everything yourself.