How to Create a Promotional Video

A well-made promotional video can bring your brand and your message to life. Whether you’re planning on taking the DIY route or want to hire a video production company to take care of everything, you have to know basics of creating a promotional video that can truly go a long way. Here are some tips:

1. Make it multipurpose.
To get the most bang for your buck, design a multipurpose video that you can show to many different types of audiences. You want something that—aside from serving as a web commercial — can also be used to kick off a big investor meeting and can be shown to new recruits on their first day at work. A multipurpose promotional video will give you a bigger return on your investment.

2. Develop a strong concept.
A professional video production company can sit down with you and hash out ideas, but you can also do some of the brainstorming yourself. Watch promotional videos on the web and take note of the ones that appeal to you. You can’t copy those videos, of course, but you can use them as inspiration to create something unique and fresh.

3. Make it short and sweet.
A 15-minute video can easily feel like an eternity. Try to get your point across in as short a time as possible. Instead of aiming for a long promotional video, go for a two- to five-minute one with higher production value for maximum impact.

4. Edit the script for succinctness.
And whatever you do, do not use the text on your brochure as your video script. Even if it looks good on paper, it may sound dull or stilted in a video. Take time to create a script from scratch and then sit down with a core feedback group and read it out loud. Have it tweaked by a professional scriptwriter.

Producing a promotional video can be fun and truly worthwhile. Hire a professional video production team for best results. Choose a company that you feel comfortable working together with to create your vision.

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