Promoting a business is never easy because you need to make sure that the marketing methods you use can set you apart from your competition. That said, there are ways to boost your brand and promote your business in a creative way. Why not try a custom animated video? Take a look at how a custom animated video can boost your promotional and marketing campaigns:
1. An animated explainer video can get you closer to your customers. Most customers are likely to support a brand or a business if it is something they can relate to. Creatively designed characters, high-quality animation, and sound, and a good message will endear your brand to your target audience. They can encourage empathy and make your audience feel increasingly engaged with what you have to offer.
2. Colorful and dynamic images can help boost your brand. Branding aims to create a unique image and name for your product in the minds of the consumer through a consistently themed advertising campaign. A custom animated video can easily incorporate the colors and logo of your brand to make your audience understand what sets your company apart from others. Researchers discovered that color can drive 90 percent of impulsive judgments about a product. Keep the colors consistent and uniform throughout your animated video, so viewers can eventually associate those hues with your business.
3. The video can boost your online visibility – Animated marketing videos can go together with a well-planned SEO strategy to boost your search engine ranking and online presence. Explainer videos will boost your website’s average visit time by up to two minutes. And if the video is available on YouTube, it can help in further boosting your search engine rank and online visibility, too.
Remember to work with a skilled and professional animated video production company if you want to create a high-quality animated promotional material for your business. Reputable animation companies will involve you throughout the production process.