Videos are vital to any marketing strategy that is aiming to promote a brand in a more attractive way. Your target customers are likely to watch your promotional videos because they do not have to exert much effort in doing so. At the same time, the viewers are being entertained, and your message can be subconsciously or directly delivered to them. A well-crafted animated promotional video can help explain your business to viewers through a more enthralling presentation. After all, who does not like or enjoy watching cartoons?
It is easier to watch a video than read an advertorial or a promotional message. Moreover, it can be cost effective and faster to produce an animated promotional video than to film a live action commercial. There are reputable and experienced animated video production companies that use a streamlined process to lessen their turnaround time and deliver the finished product to you in four to six weeks. An animated promotional video can be 10 to 15 seconds short, but it can already contain a lot of important information, which your viewers are more likely to remember.
You can use the video to brand your business, too. In this case, the images must be made in a way that will make your viewers associate them with your brand. Video can be a powerful marketing tool, especially when it is combined with other marketing and promotional strategies like search engine optimization and social media marketing.
Presenting your promotional message in a memorable and enjoyable way lets you leave a more effective and lasting impression and be able to establish a more personal relationship with your viewer. HP’s study on visual communication revealed that people are 50 percent more likely to retain the information when it is shown in both an audio and visual format, as in the case of animated videos. Moreover, animation easily appeals to everyone’s inner child. There is something about the moving pictures, unique imagery, and sounds that will always keep us attracted and glued to the animated video that we are watching.